Media Coverage of Sports, Questions and Answers - 894 Words

Question #1: Step-by-step analysis of mediated sport â€Å"Magazines are different from other forms of media in their ‘exceptional’ capacity to shape social life† (Kennedy Hills, 2009 p. 96 para.3). This statement encapsulates the drive and focus of magazine media; by focusing on the current issues to help form the values, norms and beliefs of the readers. Sports Illustrated (SI) had a feature story dealing with the mystery surrounding the star running back for the Denver Broncos, Knowshon Moreno (KM), and his crying on the sideline during a game against the Kansas City Chiefs. The cover of this issue asked the reader to interpret the issue in a certain way. Step 1: Selecting the case study As stated previously, the source of study will be the cover of the Sports Illustrated issue dealing with KM. The limits of the case study will encompass the full cover including side stories at the top and bottom of the page. The analysis will not include the actual article written, just the cover that draws the reader into the magazine. Step 2: Describing case study The main person being depicted on this cover is KM whose image was converted into a naturalistic psychological portraiture oil painting (J. Hayes, personal communication, March 22, 2014). The image is of him having tears running down both of his cheeks with the tears having a ‘pop’ sensation since they are located on the dark complexion of his skin. KM image takes up most of the cover with just a close-up shotShow MoreRelatedGender Stereotyping : A Televised Media Sports Coverage1332 Words   |  6 PagesTelevised Media Sports Coverage Anonymous University of Arizonaâ€Æ' Abstract Sports fans usually acknowledge various sports through different mass media outlets. 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